Roblox has crossed another scale milestone in 2025. In Q2, the platform reported 111.8 million daily active users, 27.4 billion hours engaged, $1.08B revenue (+21% YoY), and a striking $1.44B in bookings (+51% YoY). Those figures, straight from Roblox’s investor materials, underscore how fast user-generated games (UGC) continue to expand—and why moderation, age gating, and developer monetization are front-and-center topics this year.
Key numbers you should know
- DAUs: 111.8M (+41% YoY)
- Hours engaged: 27.4B (+58% YoY)
- Revenue: $1.08B (+21% YoY)
- Bookings: $1.44B (+51% YoY)
- Monthly Unique Payers: 23.4M (+42% YoY)
These headline stats come from the company’s shareholder letter and press release, which also highlight raised full-year guidance. Translation: player time and spending continue to compound as big live-ops events and social features keep users in-session.
What’s driving the growth?
Roblox’s scale increasingly looks like a platform story more than a single-hit story. Major experiences rotate through the top slots, seasonal updates keep retention high, and creators push faster live-ops cycles. The result is broad-based bookings growth that outpaces revenue (because bookings capture future revenue to be recognized over time).
Expect continued emphasis on avatars, UGC economy tools, and analytics that reward session depth.
Safety, moderation, and why it matters now
More players means more pressure on enforcement. Roblox’s Community Standards and moderation docs spell out the rules—and the reporting tools—users should rely on. Practically, that means using Report Abuse inside an experience (not just a profile) so moderators receive the right evidence, and knowing that age ratings/content restrictions apply across experiences.
Developers: monetization and risk controls
For studios, 2025 is about repeatable engagement loops and clear live-ops calendars. Big bookings gains signal that the Robux economy remains healthy, but the flip side is compliance: keep content within Roblox’s policies, maintain clear admin rules for staff, and document any “moderator powers” to avoid accusations of admin abuse. The creator-side forums are full of templates and policies you can adapt.
Parents & players: what to watch
Parental controls, reporting tools, and off-platform awareness (e.g., Discord) are essential. News reports continue to underscore the risks when conversations move outside Roblox’s systems. Treat in-game reporting and privacy settings as your baseline, and talk with kids about never leaving the platform’s chat to share personal info.
Bottom line
With record DAUs and bookings, Roblox is still accelerating in 2025. For players, it’s more games and better events. For developers, it’s a bigger economy—but also a higher bar for safe design and community management. For parents, it’s a reminder to use the tools Roblox provides and to stay present in the conversation.
One official link to bookmark
For the latest numbers and shareholder letters, start here: Roblox Investor Relations — Quarterly Results.
